THE RIGHT
CHOICE MAKES
A LIFETIME’S
DIFFERENCE
PROTECT. LOVE
HOLISTIC PET CARE
FROM LIONEL’S CHOICE
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Lionel’s Choice is developed by an acclaimed nutritionist and consulting veterinarian, we pride ourselves on providing your pet with holistic balanced nutrition obtained by using the quality ingredients they deserve.
We treat your pet as our own.
OUR FOODS
LIONEL'S CHOICE URBAN
PUPPY
A GOOD FOUNDATION IS ESSENTIAL
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The nutritional requirement to support puppies' healthy growth and development are higher than those of adult dogs.
LIONEL'S CHOICE URBAN
ADULT
A WHOLESOME LIFE MAINTAINED
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Holistic gut health supports dogs to maintain a healthy life during adulthood.
LIONEL'S CHOICE URBAN
ADULT
SUPPORT FOR AN ADVENTUROUS LIFESTYLE
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Cats require a diet with ample protein and balanced nutrients providing healthy growth and maintaining their muscle support and heart health.
Binks
Champion's Top Pick
Whether working in the field or competing in the ring, my dog chose to eat Lionel’s Choice over any other dog food. It was his choice. I now feed it to my other dogs.
Max
Perfect Diet
We’ve been advised that Lionel’s Choice is the perfect food for him, offering the best diet for his condition. Also, since German Shepherds are known for issues like skin problems and hip dysplasia, we chose this food for him even before he came home as a pup.
Nala
Nala's Skin Transformation
We’ve struggled with our Boerboel, Nala’s skin, since she was a puppy. Her skin was very red and itchy. We tried many different foods and remedies, but nothing seemed to really help until we tried Lionel’s Choice. She is much happier now and doing so well. No more constant scratching.
Timmy
Timmy's Itch Relief
Timmy loves his Lionel’s Choice. His skin was terrible, but since switching to Lionel’s Choice, he no longer itches. Timmy is a proud Lionel’s Choice eater.
Roxy
Roxy's Lifelong Favorite
Roxy is now 13 years old and has been on Lionel’s Choice since she was a puppy - it’s all she will eat. When I come home with her new food, she gets so excited.
Johannes
Great Dane's Gentle Diet
My Great Dane just loves Lionel’s Choice dog food; it doesn’t upset his stomach.